Field Notes: Issue 4

Dear Vaulter,

This issue is a bit of a mixed bag, containing various ways to get new buyers/subscribers to your list and good practices for making more sales. As always, the end result lies with your own efforts. I am giving you the resources. The question is, will you put them to use or not?

That said…

Inside, you’ll find:

→ A case study for getting tens of warm buyers to your list, where every single subscriber is a buyer (does NOT involve running ads).

→ A little-known tool that tells you exactly where your subscribers come from (the source where a subscriber first found you… like Google, ChatGPT, Pinterest, LinkedIn, Perplexity, etc., and which page they landed on, on your website)

→ A trick for reducing price (in case you’ve accidentally made an offer too expensive for your audience to buy) without making your offer seem cheap or slapping a “discount.”

→ An easy way to get brands interested in partnering with you (so much so that often they will reach out to you for partnerships, similar to when Canva and Reedsy reached out to me).

→ An email subject line that people can’t resist clicking, opening, and then engaging with.

→ A copywriting trick I learned from an anime named The Apothecary Diaries that is guaranteed to get more people interested in whatever you’re selling.

→ A daily *writing* practice that takes only a few minutes of your time, but it’s a powerful practice that helps you sell more with your emails.

→ The only morning ritual I actually care about. It’s better for both your brain and your business.

→ The 4 rules I follow when I want to partner with someone for joint ventures, cross-promotions, etc., so I can reap maximum sales right off the bat.

→ A simple way to build trust with your audience in times of AI slop that will cut through the noise (guaranteed), whether or not you use AI to outline or draft your posts.

→ An easy way to validate a potential offer with a single blog post.

→ Bonus: How to chummy up with CEOs and other powerful figures in your respective industries.

Without further ado, let’s get started!

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